Running Industry Alliance confirmed as Adventure Sports Events Conference partner

We are delighted to confirm that the Running Industry Alliance (RIA) has partnered with the Adventure Sports Events Conference (ASEC). This new partnership confirms the growing importance of these two relatively new organizations and how they are helping to shape the future of the running industry.

Running Industry Alliance (RIA) is a member-based independent national trade organization built for purpose for the UK & Ireland Running Industry. The Running Industry Alliance exists to collectively assist its members to drive the wider running industry forward, whilst improving the sport and business of running, including events, which where this new partnership with ASEC really connects.

The Adventure Sports Events Conference (ASEC) is aimed specifically at people who organize adventure sports events, which includes trail and mountain running. Now in its 3rd year, ASEC will once again provide an opportunity to hear some highly regarded speakers whilst networking with other event organizers and industry professionals.

The hosts of ASEC, Shane Ohly of Ourea Events and James Thurlow of Open Tracking, are Foundation Members of RIA, whilst ASEC is an Alliance Partner. Further RIA Members sharing their expertise at the conference include Nick Tuppen from Threshold Sports.

Shane Ohly and James Thurlow commented: “We are delighted that RIA supports ASEC, and we are looking forward to seeing fellow RIA members who are involved in the organisation of adventure sports events at ASEC. We hope that delegates will make a weekend of it, staying in Kendal for the internationally renowned Kendal Mountain Festival and maybe even taking part in the adidas TERREX Kendal 10K Trail Run on Saturday morning.”

Co-Lead of RIA Rebecca Richardson will be attending ASEC, which is part of the Kendal Mountain Festival Weekend that will see many RIA Members gather in Kendal. She commented: “RIA is built on a foundation of industry collaboration, and we are proud to be supporting ASEC. The work that Shane and James do with ASEC is very important for the adventure sports events industry, we want to actively support the conference and are looking forward to being in Kendal this November.”

Shane and James will also be attending RIA’s annual member-only conference #TRC23 which takes place from 10th to 12th December 2023 at Loughborough University. The content of TRC23 covers areas of interest for all verticals in the running industry, including The Market Place; Diversity, Equity, Inclusion and Belonging (DEIB); Health and Wellbeing; Research, Data and Insights; Sustainability and Future. 

For further details about Running Industry Alliance, membership and all other info please go to www.runningindustryalliance.com and follow the LinkedIn open company page.